• 1. Transparency Index

  The recommended wedge: a daily-diffed ads.txt / sellers.json / app-ads.txt index with per-domain pages. Dense, monospace, data-first.

• 2. Tools Hub

  A grid of free, single-purpose tools — RPM calculator, Lighthouse runner, AI-crawler robots.txt builder. Utility-first, calculator-clean.

• 3. Editorial

  Plain-English explainers for independent publishers, in a magazine-style layout. Serif headlines, generous whitespace, warm neutrals.

• 4. Developer Docs

  A reference site for Prebid, IAB specs, and ad-tech integrations, in the Stripe / Vercel docs idiom: persistent sidebar, dark-on-light content, code-forward.

• 5. Vendor Directory

  A filterable map of ad-tech vendors — a working LUMAscape replacement. Filter chips on top, structured cards below.