The small-publisher RPM survey nobody's run
Three ad networks, five verticals, 240 anonymized publishers. Here's what real RPMs look like outside the case-study slide.
The CPM/RPM calculators that rank in Google today are AdSense farms. They quote a number — usually around $5 — and let you plug in pageviews. None publish their methodology. None segment by niche. None update.
We sent a one-question form to a dozen ad-ops Slacks and publisher Discord servers ...